Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy your Sony Alpha camera and get €100 cashback each on newly purchased lenses!
Register your camera now on My Sony and get €100 each on your next lens purchase*
*Valid for selected promotional models. After registering your purchased camera, voucher codes will be sent by email to redeem for lens purchases during the promotional period.
The Sony promotion conditions apply
All info +& Registration
The promotion is valid until March 31, 2024
Sony SEL 16-55mm f/2.8 G Sony E-mount
- Standard zoom lens
- for Sony E APS-C cameras
- very fast (constant aperture of F2.8)
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- as "always-on lens" and for landscapes, portraits and spontaneous snapshots
- 16-55mm (equivalent to 24-82.5mm in full frame)
- excellent resolution up to the image edge
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- AR Nano Coating for reduction of reflections and ghost effects
- circular aperture with nine blades for smooth bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
Sony SEL 16-55mm f/2.8 G Sony E-mount
Sony SEL 70-200mm f/4.0 OSS G Sony FE mount
- Premium class telephoto zoom lens
- F4 aperture throughout
- Suitable for full-frame lenses
- Built-in optical SteadyShot image stabilization
- Sony nano-coating reduces ghosting and light effects
- Circular aperture with 9 blades for beautiful bokeh
- Protected against dust and moisture
Sony SEL 70-200mm f/4.0 OSS G Sony FE mount
- 24.2 megapixel APS-C sensor
- lightweight & compact
- 5-axis optical image stabilization for blur-free shooting
- BIONZ X image processor with front-end LSI
- extremely fast autofocus with 0.02 seconds response time
- Phase-detection autofocus with 425 points covers about 84 percent of the sensor
- reliable autofocus performance even under difficult lighting conditions
- Real-time tracking
- AI-based object detection
- 4K movie recording with pixel readout without pixel binning in Super 35mm format
- high-resolution 4K HDR movie recording (HLG) with multiple movie functions
- Real-time autofocus with eye detection for video recording
- tiltable 7.5cm (3.0-inch) LCD touchscreen
- 1.0cm electronic viewfinder
- ISO 100-32,000 (expandable to ISO 50-102,400)
- long battery life thanks to Z rechargeable battery
- robust, dust- and splash-proof magnesium alloy construction
Bundles with Sony black
Sony Alpha 6600 (ILCE-6600) + SEL 16-70mm f/4.0 OSS
Sony Alpha 6600 (ILCE-6600) + SEL 16-55mm f/2.8 G + 70-350mm G OSS
Sony Alpha 6600 (ILCE-6600) + SEL 35mm f/1.8 OSS
- Sony Alpha 7C R (ILCE-7CR)
- mirrorless full-frame interchangeable lens camera
- powerful 61.0 megapixel full-frame sensor
- BionZ XR processor
- integrated 7-stage stabilization
- compact size, stylish design
- AI autofocus for photos and videos
- optimized for even better creative experiences
- cinema-quality 4K 60p shooting
- perfect companion for portrait, landscape and street photographers
Bundles with Sony Alpha 7C R (ILCE-7CR) Body
Sony Alpha 7C R (ILCE-7CR) + 20-70mm f/4.0 G silver
Free live consultation
Your individual consultation - from the comfort of your sofa
- Compact 20mm Fixed Focal Length Lens
- 20mm full frame
- f/1.8 fast
- smooth, natural bokeh effect
- XD linear motors for AF speed and precise tracking
- excellent close-ups, even for selfies
- 35mm full frame camera
- World's first 35mm full frame 61.0 megapixel image sensor
- 15-stop extended dynamic range
- 5-axis optical ln-body image stabilization
- 10 fps shooting with full AF / AE tracking
- 567 phase detection AF points, 74% coverage
- Real-time eye autofocus for stills/ movies/ people/ animals
- Real-time tracking now also for video
- 5.76 million pixel UXGA OLED viewfinder
- Improved connectivity and usability
- 4K movie recording, S-Log2/3, HDR
- Improved dust and moisture resistance
Bundles with Sony Alpha 7R IVA (ILCE-7RM4A) Body
Sony Alpha 7R IVA (ILCE-7RM4A) + SEL 24-70mm f/2.8 GM
- Premium telephoto zoom lens from the G-Master series
- Nano-coating from Sony reduces ghosting and light effects
- Circular aperture with 11 blades for beautiful blur effects
- Integrated optical SteadyShot image stabilization
- Dust and splash resistant construction
- High-quality G Master telephoto lens
- optical SteadyShot
- Direct Drive SSM (DDSSM) for quiet, high-precision focus operation
- outstanding bokeh
- dust and splash water resistant design
Sony Sonnar T* SEL 55mm f/1.8 ZA Sony FE mount
- For full frame E-mount cameras
- Bright maximum aperture f/1.8
- Extremely quiet and ultra fast Linear AF motor
- Ideal for portraits
- Dust and splash resistant
Sony Sonnar T* SEL 55mm f/1.8 ZA Sony FE mount
Sony SEL 135mm f/1.8 GM Sony FE mount
- Fixed focal length telephoto lens
- Full frame
- G-Master series
- extremely precise XD linear motors - fast AF tracking
- high resolution and balanced bokeh
- suitable for professional portrait photography
Sony SEL 135mm f/1.8 GM Sony FE mount
- Sony SEL 50 F1.2 GM Full frame FE 50mm F1.2 GM
- Premium G Master Lens with fixed focal length
- enormously high speed
- large aperture for photos and movies
- AF/MF switch, focus hold button
- manual focus ring
- excellent resolution over the entire image area
- beautiful bokeh
- protected against dust and moisture
Sony Alpha ZV-E10 Body
- Sony Vlog Camera ZV-E10
- outstanding 4K (up to 30p) and Full HD slow motion recording (up to 120P)
- side-folding 7.5cm Xtra Fine selfie touch display
- Real-time eye autofocus system
- Product Showcase mode
- Soft Skin effect for soft and natural reproduction of skin tones and optimal face illumination
- Automatic exposure: automatic detection and perfect illumination of faces
- Hybrid AF with 425 phase AF and contrast AF points each / Continuous shooting: 11 fps incl. autofocus
- Connections: USB Type-C terminal (charging function / continuous power solution) / micro HDMI / microphone jack / WiFi /
- Bluetooth
- incl. battery
Sony Alpha ZV-E10 Body
Bundles with Sony Alpha ZV-E10 Body
- Super telezoom
- Fast autofocus
- Compact and portable
- Detachable tripod mount
- 100-400 mm zoom range
- Sony SEL 24-70mm f/2.8 GM2
- Full-frame Lens
- excellent resolution up to the image edge
- F2.8 aperture
- fast, precise autofocus
- beautiful bokeh
- suitable for photo shooting, content creation and video recording
- dust and water resistant design
Sony Alpha 7S III (ILCE-7SM3) + 24-70mm f/2.8 GM2
2 further bundles with Sony Alpha 7S III (ILCE-7SM3) Body
Sony Alpha 7S III (ILCE-7SM3) + 24-70mm f/2.8 GM
Sony Alpha 7S III (ILCE-7SM3) + 35mm f/1.8
- This high-quality and universally applicable standard lens covers a wide focal length range from wide-angle
to medium telephoto - Close-up limit: 0.35m
- Integrated image stabilizer Optical SteadyShot
Sony Vario-Tessar T* SEL 16-70mm f/4.0 OSS Sony E-mount
Bundles with Sony Vario-Tessar T* SEL 16-70mm f/4.0 OSS Sony E-mount
Sony Vario-Tessar T* SEL 16-70mm f/4.0 OSS - Returned Goods - Sony E-mount
Meaning of the delivery status
Immediately available
The item is in stock and can be shipped at short notice.
The item is also in stock in our shop in Düsseldorf.
Am Außenlager. Lieferzeit 4-6 Werktage nach Zahlungseingang
Der Artikel ist vor Ort in unserem Hauslager nicht vorrätig und wird nach erteiltem Kundenauftrag am Außenlager/beim Hersteller bzw. Distributor bestellt. Die zu erwartende Lieferzeit beträgt 4-6 Werktage.
Item has been ordered
The item has already been ordered from the manufacturer or distributor. The delivery time is usually between 1 week and 2 months. As soon as a more precise delivery time is known, we will publish the details on our website. After placing the order, you will be informed regularly about the delivery time.
Available at a specified date
The item has already been ordered from the manufacturer or distributor. We have been informed of the expected delivery date.
This item is ordered exclusively for you
The item is currently not in stock and will be ordered for you from the manufacturer or distributor after you have placed an order. The delivery time is usually between 1 week and 2 months. After placing the order, you will be informed regularly about the delivery time.
Item has been ordered. Delivery time 1-3 months
The item is currently not available. We were not given a delivery time. Experience shows that the expected delivery time is 1-3 months.
Currently not available
The manufacturer or supplier cannot confirm a date, so we assume a waiting time of 2 to 9 months. You can still order the item and secure your place on the waiting list.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.